Monday, August 13, 2007

UFirst UFool

Most financial advisers would agree that for many homeowners, an early "paydown" of a mortgage principle is a good way to put any "excess cash" to use... moreover, who would not get a psychological boost from owning a home free & clear?

Now there is a financial services company that provides a "secure, web-based program" that can help anyone with a mortgage, "be mortgage free in less than half the time" by combining a sophisticated tracking system for personal expenses and a home equity line of credit;

...is this a convenience perk for loyal customers?

...a customer education system provided with a new service?

...an introductory give-away?

No... a company called United First Financial is marketing this software for $3,500 in a sales pyramid scheme.

Read about it:

http://boards.fool.com/Message.asp?mid=25707116&sort=postdate

Seems clear enough what the product is, what it costs, and why it's at best a waste of money, doesn't it?

Now try to figure out what's going on by a visit to the company's sales site:

http://www.u1stfinancial.com/

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