Case Study in Leadership: A Transformation at Weight Watchers
If David Kirchhoff sounds like the perfect spokesperson for Weight Watchers, it’s no accident. He’s not just one of the dieting giant’s million-odd members around the globe, he’s the guy in charge: In 2006, he became the company’s president and CEO. And lately he’s been guiding the sprawling enterprise through a sort of renaissance.
In the past year, Kirchhoff has crafted a corporate After picture as impressive as his own. In the midst of protracted economic malaise, he’s boosted online membership by 64 percent and increased attendance at North American meetings by 14 percent. He’s breathed new life into the brand, posted impressive revenue and profit growth, and doubled the company’s market cap to, as of mid November, roughly $5 billion.
The story of how he’s managed to do all this starts with Kirchhoff ripping out the foundation of Weight Watchers in the name of science. Actually, it starts with a hunch that the science underlying the company’s venerable weight-loss formula—the very formula that helped Kirchhoff lose all that weight and made his own After picture possible—was flawed. Read Wired article.
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